Most sellers think agents are calm, strategic professionals.
Elmo knows better: many panic faster than the owners.
🧠 A Real Story — W11, May 2025
A 2-bed flat in Notting Hill went live at £1.195m.
It had a clean layout, a small terrace, and a motivated seller. But… no offers in Week 1.
Day 3: One lukewarm enquiry
Day 6: Agent starts pushing “Let’s be open to offers”
Day 10: Seller gets a text: “Should we drop the price a bit to generate urgency?”
This is what Elmo watches for:
agent nerves, not seller nerves.
📉 Why Do Agents Panic?
Their KPI is offers, not price.
They’re juggling 15–30 listings. Yours isn’t special after launch.
They fear losing your instruction — not losing you money.
They want any deal, not the best deal.
The moment they sense it’s not “flying,” they prepare to anchor low and defend poor results later.
🧠 What Elmo Did Instead
For this client, Elmo had run a pricing simulation and identified:
Likely value: £1.15m
Emotional ceiling: £1.2m
Best time to strike: Day 17–21, when buyer attention dips but seller confidence holds
We advised holding firm and tweaking marketing, not price.
Result: Offer came in on Day 19 at £1.17m — accepted.
Saved ~£25,000 vs. early panic drop.
✅ How to Use This
Landlords: Don’t let agents rush rental reductions before Day 14
Sellers: Don’t drop unless you’ve changed your story
Buyers: Look for agent desperation texts = your leverage window
🔗 Want Elmo to simulate your agent’s next move before they suggest one?
[Run a Strategy Simulation – £95]